Lookmaxx

Looksmaxxing" is an online trend, particularly popular among young men, that describes the practice of maximizing one's physical attractiveness. This can involve a wide range of self-improvement methods, from everyday grooming to more extreme cosmetic procedures. 

The practice is split into two main approaches:

Softmaxxing: Refers to low-commitment changes that are less invasive and can be integrated into daily routines. Examples include:

Developing a consistent skincare routine.

Improving posture.

Getting a flattering hairstyle.

Dressing well.

Maintaining physical fitness through exercise.

Hardmaxxing: Involves more intensive, often permanent, and higher-risk changes to achieve a desired look. This can include:

Cosmetic surgery, such as implants.

Strict and restrictive dieting, which can lead to disordered eating.

The use of anabolic steroids. 

Origins and controversies

Origins: The term originated on male-centric online forums, including those affiliated with the "incel" (involuntary celibate) subculture in the mid-2010s. In these communities, the focus is often on achieving specific, stereotypical male beauty standards, such as a chiseled jawline.

TikTok trend: By the early 2020s, looksmaxxing gained mainstream attention, spreading widely on social media platforms like TikTok.

Controversies: The movement has been criticized for promoting unrealistic beauty standards and its potential negative impact on mental health, including body dysmorphia. Some critics also highlight its origins and connection to misogynistic viewpoints found in extremist "incel" forums.